7 Big American Brands That Quietly Became Foreign-Owned

Reasons for Acquisition

Haier acquired GE Appliances to gain presence in the U.S. appliance market and expand its global footprint. The deal gave Haier ownership of a century-old American brand with a strong distribution network and loyal customer base. Haier aimed to leverage GE Appliances’ advanced manufacturing capabilities and brand equity to accelerate growth outside China.