Chantel Brink

Chantel Brink

March 7, 2025

Move over phishing, ‘mishing’ is the latest security threat to fear

Cyber threats are ever-evolving, finding new ways to gain access to our personal information. The newest threat that’s emerged is known as “mishing.” This form of cyber attack specifically targets mobile phones and represents a notable shift in cybercrime strategies. This poses unique challenges not only for individual users but organizations too.

Understanding Mishing: Beyond Traditional Phishing

Understanding Mishing: Beyond Traditional Phishing
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Mishing, a blend of “mobile” and “phishing” encompasses a variety of mobile-first phishing techniques. This includes smishing – SMS-based phishing, quishing – QR code phishing, voice phishing – vishing, and Wi-Fi-based phishing – known as the “Evil Twin” attack, along with a host of others.

Whereas traditional phishing primarily targets computers and laptops, using email as their primary gateway, mishing exploits these different features. This targets the vulnerabilities of mobile devices and can access cameras and messaging apps too – leaving us open to a host of other threats.

The Rise of Smishing: SMS-Based Attacks

The Rise of Smishing: SMS-Based Attacks
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One of the mishing techniques known as smishing has emerged as the most prevalent form. In essence, cybercriminals send out fraudulent SMS messages. They often pose as trusted entities like banking or governmental agencies, which deceives recipients into divulging sensitive information or clicking on malicious links. Based on Zimperium‘s 2024 Mobile Phishing Report, smishing accounted for 37% of attacks in India, 16% in the U.S., and 9% in Brazil.

The Emergence of Quishing: QR Code Phishing

The Emergence of Quishing: QR Code Phishing
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Quishing or QR code phishing is one of the emerging threats where attackers use QR codes that are embedded in emails or physical locations. Once scanned, the codes redirect users to fraudulent websites. These are designed to steal credentials or install malware on mobile devices. Notable activity has been observed in Japan (17%), the U.S. (15%), and India (11%). The increase in using QR codes, especially during COVID-19 has given cyber criminals a new gateway to exploit users.

Device-Specific Redirection: Targeting Mobile Users

Device-Specific Redirection: Targeting Mobile Users
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One of the most sophisticated tactics employed by mishing involves device-specific redirection. Phishing sites often use benign content that when accessed through desktop devices, redirects them to malicious payloads on their mobile devices. This strategy is smart, exploiting the limited security on mobile devices. This increases the likelihood of successful attacks. It is estimated that 3% of phishing attack sites have been found to use this method, urging the need for better security solutions on mobile devices.

The August 2024 Surge: A Peak in Mishing Activity

The August 2024 Surge: A Peak in Mishing Activity
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2024 saw a huge surge in mishing attacks, with this activity peaking in August of 2024. Over 1000 incidents were recorded daily. This surge explains how cybercriminals are making use of mobile platforms, being easier targets. Enhanced security measures must be deployed that are tailored to mobile devices.

Read More: 5 Things Everyone Should Do To Outsmart Online Criminals, According to a Former FBI Agent and Cybersecurity Expert

The Implications for Enterprise Security

The Implications for Enterprise Security
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Organizations are relying more and more on mobile devices for their general operations. This includes multi-factor authentication. Where when mobile-first applications are used, the threat escalates. Mishing attacks are used to exploit these dependencies, firstly targeting the vulnerability of mobile platforms. The traditional anti-phishing measures designed for desktops simply cannot provide adequate protection against these smart mobile threats.

Expert Insights: The Evolving Threat Landscape

Expert Insights: The Evolving Threat Landscape
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Experts warn of the adaptability of cyber criminals and how they are leveraging their attacks through mobile-specific channels. Nico Chiaraviglio, Chief Scientist at Zimperium noted that mishing alone represents an entirely new category of attack engineered to exploit the specific capabilities and vulnerabilities of mobile devices.” Organizations need to up their game to protect users from these new threats.

Mitigation Strategies: Strengthening Mobile Security

Mitigation Strategies: Strengthening Mobile Security
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To combat these threats, organizations need to implement more robust security measures for mobile security. By simply deploying threat intelligence solutions, they can identify and block malicious domains. Security Information and Event Management (SIEM) tools can detect patterns that flag mobile phishing attacks. By enforcing stricter access controls to limit exposure and educating employees on what to look out for, these refined cyber criminal methods will decline in effectiveness.

Conclusion: Staying Ahead of Mobile Threats

Staying Ahead of Mobile Threats
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As mishing has proven, cyber security landscapes have to make a pivotal shift towards focusing their efforts on these new prime targets to prevent phishing attacks. Once understood, the nuances of these threats can be better managed, with tailored security measures deployed to protect individuals and organizations alike. The takeaway: stay informed and be proactive, and we can collectively protect ourselves from this smart gateway.

Read More: Alert Issued to 2.5 Billion Gmail Users About ‘Devastating Scam’ Targeting Banking and Sensitive Data