Switching Off Automatic Content Recognition On Your Smart TV
Unfortunately, there is not a single method that works for every brand, and each device will have the opt-out option in a different place. But, we can look at a few of the most popular brands of smart TV. Let’s begin with the most popular operating system for smart TVs – Roku OS. This OS is not only used in their own TVs and streaming devices but also in brands such as Sharp, Philips, Hisense, and TCL. If you have a Roku smart TV, select the “Settings” menu on your home screen and scroll to the privacy option. There, you will see something called the “Smart TV Experience” option. Click uncheck on the “Use Info From TV Inputs” option.
Next, we will take a look at the world’s most popular smart TV brand – Samsung. On Samsung TVs, the ACR is called “Viewing Information Services”. To find it, first go to the sidebar on your home page. Select the “Privacy Choices” option in the sidebar and then select the “Terms & Conditions, Privacy Policy” option. Uncheck the “Viewing Information Services” box as well as the “Interest-Based Advertisements Services U.S. Privacy Notice” box. Make sure to select “OK” to ensure your changes are saved.
Another popular brand of smart TV is LG. This company uses the term “Live Plus” to refer to its content recommendation system. To get to the “Live Plus” option, press the “Settings” button on your remote from your home screen. Then go to the “Settings” option on the side menu pop-up screen. From the side menu, select “General”, followed by pressing “System” in the general folder. Under the system menu, you will see the “Additional Settings” option. Click that option, and then find the toggle for “Live Plus” and switch it off.
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