Braggs Apple Cider Vinegar
Julie Hambleton
Julie Hambleton
February 6, 2024 ·  6 min read

Why Are Bragg’s Apple Cider Vinegar Customers Unhappy With Katy Perry?

Apple Cider Vinegar (ACV) has gained popularity as a health food in recent years, and Bragg’s is a well-known brand in the ACV market. However, in the last few years some customers of Bragg’s Apple Cider Vinegar have expressed their growing discontent with their products. What has caused this sudden change of heart for so many loyal Bragg’s fans? Katy Perry, who many insist is behind a supposed drop in quality of the company’s products. is associated with the company. What does pop star Katy Perry have to do with the brand, though, and has there really been a change in the quality of the beloved ACV? Are any claims against Perry and Braggs even true, or is it all just internet hype? This is the current controversy: how Perry is connected to the brand and whether or not there is actual evidence that the claims against the brand are even true.

The Legacy of Bragg’s Apple Cider Vinegar (ACV)

Bragg’s company, founded by Paul Bragg in 1912, has been a pioneer in the health food industry. Bragg’s ACV has been considered a wellness elixir and has gained a reputation for its supposed quality and health benefits. The company has expanded its product line to include various flavored vinegars, beverages, and ACV supplements. Bragg’s ACV has become a staple in the wellness community over the years. (1)

Katy Perry’s Connection with Bragg’s Family

Katy Perry’s involvement with Bragg’s ACV stems from her association with the Bragg family. Patricia Bragg, a longtime family friend of the Perrys, attended the same church as Katy Perry’s parents. In 2019, Patricia Bragg decided to retire from her position as CEO of Bragg Live Food Products at the age of 90. As a result, she invited a group of investors, including Katy Perry and her partner Orlando Bloom, to take part in the company’s ownership transition. (2)

The Controversy over the New Ownership

Following the announcement of Katy Perry’s investment in Bragg’s, some customers expressed concerns about the potential changes to the product quality. Rumors circulated that the ACV was being diluted to increase profitability. People began posting photos online of different batches of the Bragg’s ACV side-by-side, claiming that there were color differences. This, they said, was evidence enough that the company was “watering down” or weakening the formula, in order to make more money. They claim that this all suddenly started shortly after Perry became financially involved in the company in 2019. Social media platforms witnessed a surge in disgruntled Bragg’s customers blaming Katy Perry for supposedly ruining their beloved ACV.

Debunking the Claims Against Perry and Bragg’s

Bragg Live Food Products and Katy Perry have addressed these claims and provided evidence to counter them. Linda Boardman, the CEO of Bragg Live Food Products, issued a statement confirming that there had been no change in the formula of their ACV. She attributed any observed differences in color and sediment to natural variations in the organic product, such as the type of apples used and the age of the live product.

“Because Bragg Apple Cider Vinegar is a live, unpasteurized and unfiltered product, color variation is expected,” explained Boardman. “This variation can be attributed to the type of apples used, the season or the particular harvest, and the age of the living product within.”

Additionally, evidence from Bragg’s revealed that the color variation in their ACV is a common occurrence due to the raw, unfiltered nature of the product. Furthermore, Bragg’s highlighted the lack of scientific evidence supporting some of the health claims associated with ACV, indicating that any disappointment with the product might be based on unrealistic expectations. The specs of their product, primarily that it is 5% concentration, remains the same.

Does Katy Perry Actually Own Bragg’s?

The short answer is no, she does not. She is an investor, meaning that she, along with her now husband Orlando Bloom (who no one seems to be throwing shade at, though he is just as famous as she is), and other investors are financially supporting the company. She is not the owner, nor is she the CEO. Boardman made it clear all the way back in 2019 that Perry is in no way involved with the daily functioning or decision making of the company.

“Patricia Bragg, after serving as CEO for more than 40 years, decided to retire at age 90. She invited a group of investors, including her longtime friend and neighbor Katy Perry and her fiancée [sic] Orlando Bloom, to help carry the company into the next 100 years. Patricia still maintains part ownership of the company and a new management team was named to continue the Bragg legacy. We remain guided by the core values of maintaining high-quality and health-enhancing products. While Katy remains an active investor and avid Bragg fan, she is not engaged in the day-to-day management of the business.”

Is ACV Actually An ‘Elixir of Health’?

ACV is often touted as a “miracle cure-all” that can help with everything from weight loss to diabetes. But is there any truth to these claims? The short answer: not really. While ACV does have some health benefits, they’re not nearly as powerful as many people believe. One small study on healthy volunteers shows that vinegar might help lower glucose and insulin resistance, along with increasing satiety. There have been no studies, however, that showed this has any effects on people with diabetes or pre-diabetes. The study was too small to actually provide conclusive evidence as to whether or not it has a significant effect on health individuals, either. (3)

In fact, most of the most popular claims about ACV are completely false. ACV is a source of some vitamins and minerals, but it’s not going to cure your diabetes or drastically help you lose weight. In fact, there’s no scientific evidence that ACV has any of these benefits at all. The only thing that ACV can do for you is help with digestion by increasing the production of stomach acid.

Read More: Myth Vs. Fact: The Benefits of Apple Cider Vinegar

Truthfully, doctors and health care providers recommend that you be careful of how much apple cider vinegar you are drinking. Why? Because it is an acid. Consume too much and you can damage your throat, stomach, and your teeth and mouth. ACV is not a miracle cure for anything. It’s just another way to get some vitamins and minerals into your diet. If you want to lose weight, you need to eat less and exercise more. If you have diabetes, you need to manage your blood sugar levels with medication or insulin injections. Sorry – there are no shortcuts to good health.

The Bottom Line

While some Bragg’s Apple Cider Vinegar customers have expressed their discontentment with Katy Perry’s involvement in the company, the claims against her and Bragg’s have been debunked. Bragg’s has provided evidence to support the consistency of their ACV and attributed any variation to the natural characteristics of the product. It is essential for customers to have proper information and realistic expectations when it comes to health products like ACV. Despite the controversy, Bragg’s remains committed to providing high-quality, health-enhancing products to its customers. 

Read More: 5 Ways Apple Cider Vinegar Can Be Beneficial to Your Hair


  1. Why Apple Cider Vinegar Fans Are Mad at Katy Perry.” Eater. Jaya Saxena. January 5, 2023.
  2. Houlihan Lokey Advises Bragg Live Food Products.” Houlihan Lokey.
  3. Apple cider vinegar: Wishful thinking does not a health elixir make.” Providence.