rainbow fence
Sarah Biren
Sarah Biren
October 28, 2020 ·  4 min read

One Million Moms Now Threatening To Boycott Oreo Over Ad Daring To Show Queer Kids With ‘Proud Parents’

One Million Moms, a conservative advocacy group created by the American Family Association has launched a petition that threatens to boycott Oreo, and its parent company, Modelez International. The reason? Oreo’s new pro LGBTQ+ ad campaign. 

Oreo’s #ProudParents Commercial 

The campaign in question includes a post of an Oreo cookie with rainbow filling and a commercial. The video depicts parents supporting their daughter after she introduces them to her girlfriend (The father has some initial hesitation). The ad was made in collaboration with PFLAG (Parents, Families, and Friends of Lesbians and Gays) and many viewers found it heartwarming. It encourages other families with rainbow members to show their support with the hashtag #ProudParent. It also shows the organization’s dedication to the LGBTQ+ community and their families. 


One Million Moms Protest

However, One Million Moms didn’t find the ad very touching. They accused it of “pushing the LGBTQ agenda on families.” 

“Oreo and parent company, Mondelez International, have begun airing a gay pride commercial which has absolutely nothing to do with selling cookies,” the statement read. “Mondelez International is attempting to normalize the LGBTQ lifestyle by using their commercials, such as the most recent Oreo ad featuring a lesbian couple, to brainwash children and adults alike by desensitizing audiences.” 

Mondelez was previously known as Nabisco and its list of snack brands include Ritz, Sour Patch Kids, Triscuit, Wheat Thins, Chips Ahoy! and of course, Oreo. Now it seems that One Million Moms may boycott all of these brands if Mondelez continues to “support the homosexual agenda.” [1] 

“The company is collaborating with PFLAG and celebrating their LGBTQ advocacy work,” said Monica Cole, the leader of the organization. “It is obvious they are going after our children in a dangerous partnership with PFLAG. PFLAG is the most visible group showing support for LGBTQ youth and acceptance of this lifestyle.” [2] 

The Opposite Effect 

On the Facebook page, One Million Moms wrote, “Supporting the homosexual agenda versus remaining neutral in the cultural war is just bad business. If Christians cannot find corporate neutrality with Oreo’s and Mondelez, then they will vote with their pocketbook and support companies that are neutral.” 

The post completely backfired. The comments section filled with pro-gay gifs and people deciding to buy more Oreos. Such as, “This campaign is so inspiring! I’m gonna buy Oreo from now on! Great job, Oreo and Modelez International! Keep up this important representation.” 

And, “I just bought, a bag of Oreos and donated to the Trevot Project in your name! Thank you for bringing this wonderful commercial to me attention!” 

One commenter added, “What hateful horrible people you must be. You wouldn’t be telling them to remain ‘neutral’ if they agreed with you. Don’t be hypocritical. I plan to give them LOTS of my money if for no other reason than because of this commercial!” [3] 

Read: Moms Offer Free Hugs at Pride Parade for Kids Whose Parents Rejected Them

Fewer Than One Million Moms 

As it turns out, One Million Moms is no stranger to boycotting pro LGBTQ+ campaigns and initiatives. However, they usually fail in following through on their threats. For example, they objected to a quick scene in Toy Story 4, where a female couple was portrayed. Additionally, they have spoken out against Mattel’s line of gender-inclusive dolls. However, they haven’t been very successful with many of their petitions. That may be because the “million” in the name amounts to a fewer number. Case in point, they have 4,800 Twitter followers. 

“While no one believes they actually have 1 million followers [or] 1 million who are moms, it is nearly impossible to pin down just how many people they actually reach,” a GLAAD spokesperson said. 

“The parent organization, AFA, claims to have ‘approximately 170,000 subscribers to its monthly flagship publication’ and ‘more than 1 million email subscribers.’ However, these numbers have always been fudged, as AFA is notorious for counting as a supporter anyone who ever fills out one of their forms — something many opponents of the organization do as a way to troll them with oppositional/mocking information.” 

Misleading Name

Truth be told, the organization isn’t named for the number they already have; they are named for what they aspire to have.

The About Us section of their website reads, “We are searching for one million moms who are willing to join the fight for our children. We want our children to have the best chance possible of living in a moral society.” Also, members don’t have to be moms. [4] 

Additionally, the petition against Oreo only attained 17k signatures. Not even close to a million. Who knows if any of their subscribers came through on the boycott? 

On the One Million Moms website, they boast past successes, such as TV shows they find offensive being canceled. However, there’s little proof that it was their campaign that won out. A more likely explanation is bad rating, lack of advertisers, and the like. As a result, it seems they don’t have the influence they boast to have. 

Keep Reading: Grandfather bravely comes out as gay at 90 years old, proving it’s never too late to embrace your true self

  1. ” One Million Moms Threatens to Boycott Oreo Over LGBTQ+ Campaign.” Daniel Reynolds. Advocate. October 19, 2020 
  1. “One Million Moms wage war on Oreo for… celebrating queer kids with loving homes.” Josh Milton. Pink News. October 18, 2020 
  1. “Glorious GIF Party Shuts Down One Million Moms’ Bullsh*t.” Madison Vanderberg. Scary Mommy. October 22, 2020 
  1. “One Million Moms Is a Secretive Antigay Group That Can’t Stop Failing.” Trudy Ring. Advocate. October 21, 2019