electric rolls royce
Julie Hambleton
Julie Hambleton
November 27, 2020 ·  3 min read

From Alpaca Floor Mats to Gold Inlay, the World’s First Electric Rolls-Royce Is a Luxe, Sustainable Ride

Long have Rolls-Royce been seen as a sign of wealth and luxury, the classic cars more than any others. Now, there is a company that is changing the game in classic luxury vehicles and making them a part of a more sustainable future. This is the electric Rolls-Royce Phantom V by Lunaz. (1)

Classic Luxury Meets Modern Sustainability

As more countries and car companies are building new, more environmentally sustainable vehicles, classic, traditionally-made cars are becoming less desired as a way to show off one’s wealth.

This is where Lunaz comes in.

Image Source: Lunaz

Founder David Lorenz saw the world of classic, luxury vehicles such as Bentleys, Jaguars, and Rolls-Royces, disappearing. As consumers become increasingly focused on sustainability when purchasing cars, classic cars like the Rolls-Royce Phantom V were falling behind. (1)

This is why he started Lunaz: The company restoring classic, luxury vehicles into electric and sustainably-made cars. (1)

“The Lunaz mission is to define the future of classics,” says Lorenz. “We preserve the past by embracing the future, making the most beautiful cars in history a relevant proposition.” (2)

With former Renault Formula 1 technical director Jon Hilton at the helm of electric engine design, Lunaz has already created electric classic Bentleys and Jaguars. Now, it’s time for Rolls-Royce. (1)

Electric Rolls-Royce Phantom V

“The time is right for an electric Rolls-Royce,” says Lorenz. “We are answering the need to marry beautiful classic design with the usability, reliability and sustainability of an electric powertrain.” (1)

This isn’t just a restored classic car: Lunaz fully updated the Phantom V to suit modern times all while maintaining that signature old-world Rolls-Royce luxe.

Lunaz’s 120kW battery pack powers the Electric Phantom V. The car can drive for over 300 miles before needing to be recharged. All models use rapid charging at home. (1)

Image Source: Lunaz

All customers work with design director Jen Halloway, who helps them personalize their vehicle while maintaining the classic look and character of the car. (1)

The Phantom V comes in a two-tone color scheme and an eight-seat configuration inside. (1) The interior includes (1):

  • Sustainably sourced argent grey leather
  • Whisper and argent grey pinstripe detailing on the seats
  • The pink exterior feature line peaks in certain places, such as the inside grab-handles
  • Restored original wood paneling with offset rose gold inlays
  • Custom-made floor mats from sustainable alpaca wool
  • A customizable mini-bar to fit the owner’s favorite bottles
Image Source: Lunaz

Read: This Self-Inflating Caravan Sleeps 6 and Fits a Toilet, Couch, and Kitchen

Technology Upgrades

The car may look like the original, but it is fully outfitted with modern in-car technology.

Lunaz converted the period bakelite telephone from the car’s original owner to modern cell phone technology. This tech is encrypted for maximum privacy. (1)

The modern tech also includes (1):

  • Integrated infotainment system including navigation
  • Split audio system for the back and front of the vehicle
  • A customizable climate control system
  • Integrated screens behind the privacy division’s picnic tables allowing rear passengers to watch films and mirror smartphone screens

Lunaz’s goal, named after Lorenz’s first daughter Luna, is to allow future generations to enjoy classic vehicles as he has but in an upgraded, sustainable way. (1)

“For my daughter, not to have access to a car like the Mercedes-Benz 190SL when she is of driving age would be a tragedy. Without building Lunaz, this is the reality she faces.” (1)


Of course, classic luxury vehicles do not come cheap. Especially ones restored to be electric and fully outfitted with the best of modern technology.

Electric Rolls-Royce Silver Clouds start at about $450,000, whereas the Electric Phantom V starts at $657,000. (1)

If classic luxury is your thing, you are environmentally conscious, and you’ve got the money to put behind both of those values, then Lunaz’s vehicles are for you.

Keep Reading: Dyson’s Failed Electric Car Cost Him Over $600 million